Cassandra Golda

Cassandra Golda is an Associate Director of Analytics Strategy at SimpsonScarborough, having held multiple roles including Analytics Strategist and Media Analyst since July 2021. Prior to this, Cassandra served as a Measurement Strategist, Information Analyst, and Reporting Analyst at Butler/Till from October 2017 to July 2021. Cassandra's early experience includes a role as a Marketing Specialist at Rochester Institute of Technology, where responsibilities focused on developing strategic marketing plans and conducting market research. Additionally, Cassandra held a Market Research Intern position at Soleo, providing analyses and research support for product strategy decisions. Cassandra holds a Bachelor of Science in Business Administration with a focus on International Business from Rochester Institute of Technology, earned in 2017.