Matt McFadden

Matt McFadden is a seasoned marketing and strategy professional with extensive experience in leadership roles. Currently serving as Senior Vice President at SimpsonScarborough since August 2018, Matt has previously held several key positions within the organization, including Vice President of Strategy. Prior to this, Matt was Director of Marketing & Strategy at Up&Up Agency, where responsibilities included leading brand strategy development and marketing efforts for various universities, as well as conducting workshops and speaking at notable conferences. Matt's earlier career includes roles at YMCA of Greenville, where responsibilities involved managing a $2.5 million budget and overseeing a large team, and Prudential Financial as a Group Life and Disability Sales Representative. Matt holds a B.S. in Business Administration (Marketing) from Auburn University.