Singapore Business Federation
Kay Sugino is currently the Director of Membership and TAC Engagement at Singapore Business Federation, where Kay leads transformation efforts and community building. Prior to this role, Kay held positions at the Ministry of Trade and Industry, Enterprise Singapore, Civil Aviation Authority of Singapore, and Polo Ralph Lauren Sourcing Pte Ltd. With a Bachelor of Business Administration in Marketing from the National University of Singapore, Kay has extensive experience in business eco-system building, digital transformation, policy development, and retail management.
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Singapore Business Federation
The Singapore Business Federation (SBF) is the apex business chamber that champions the interests of the Singapore business community in trade, investment and industrial relations. It represents more than 29,000 companies, as well as key local and foreign business chambers, that contribute significantly to the Singapore economy. Established on 1 April 2002 by the SBF Act, all Singapore registered companies with a share capital of S$0.5 million and above are members of SBF. Its formation was to foster a more comprehensive organisation and representation of the business community’s interests in Singapore and abroad. As the apex business chamber, SBF presents a strong collective voice that: • Acts as the bridge between the business community and government in Singapore to create and enhance a conducive business environment • Represents the business community in bilateral, regional and multilateral fora for the purpose of promoting trade expansion and business networking in Singapore and abroad • Helps companies build competitiveness and resilience through capacity building initiatives and services As Business Voice & Value Creator, SBF is committed to advocating key issues that impact the Singapore business community, helping enterprises develop capabilities and venture overseas.