Pedro Lopez Martheyn

Pedro Lopez Martheyn has over 10 years of work experience. Pedro began their career in 2009 as a Communications Coordinator for Amazing Canadian Fashion Magazine. In 2010, they took on roles as a Search Campaign Coordinator for Catalyst and an Online Media Coordinator for Media Contacts. In 2011, they were a Sr. Account Manager and Performance Marketing Lead for Starcom MediaVest Group and an Associate Account Manager for Performics. In 2013, they became Head of Search Engine Marketing and then Director of Search Engine Marketing for Performics. In 2015, they took on the role of Sr. Product Lead for Twitter, where they participated in the development and expansion of direct response and app promotion solutions in the U.S. and Canada. Pedro then joined KRFTWRK in 2018 as Director of Performance, a digital-first, people-focused company. In the same year, they became Lead Instructor for Digital Marketing at BrainStation. Most recently, in 2022, they were appointed Director of Marketing for SingleKey.

Pedro Lopez Martheyn has a diverse education and certification history. Pedro attended Sheridan College from 2008 to 2009, where they earned an Advertising and Marketing Communications degree in Advertising. Pedro also attended Humber College from 2006 to 2007, where they earned a Graphic Design degree. In addition, they have obtained numerous certifications from Google, Microsoft, Kenshoo, and Marin Software. These include Google AdWords certification - display advertising, Google AdWords certification - mobile advertising, Google AdWords certification - search advertising, Google Analytics, Google Analytics Individual Qualification, Google Certified Professional - Advanced Search, Google Display, Video Ads, Microsoft Advertising Accredited Professional, Kenshoo Certified, and Marin Software Certified.