Matthew Cai

Matthew Cai is an experienced professional in customer value management and marketing, currently serving as the CVM Base Manager for the Prepaid Base Management team at Optus since January 2019. In this role, Matthew develops CVM programs aimed at minimizing customer decay and enhancing customer advocacy, utilizing a specialized marketing automation platform. Matthew also leads an interdisciplinary Prepaid CVM agile squad as the Product Owner, focusing on strategy, marketing, and data analytics. Prior experience includes roles at Vodafone, where Matthew managed customer marketing initiatives and analyzed campaign performance for the prepaid segment, as well as positions at American Express, Telstra, UNICEF, and Clemenger BBDO. Matthew holds a Combined Bachelor of Commerce and Bachelor of Arts from the University of Sydney and has participated in various professional development courses, including data science training.