Paul Bussabong

Paul Bussabong is a seasoned marketing operations consultant currently working at SITA, specializing in marketing automation for the aerospace sector. With a strong background in CRM and customer experience management, Paul has held significant roles at Merkle, Ogilvy, and British Airways, where expertise in personalized marketing and campaign execution was demonstrated. Prior experience includes leading marketing technology initiatives at Worldsensing and foundational roles in marketing and CRM at Hornet and CBRE. Paul’s academic credentials include master's degrees in Executive Business Management and Digital Marketing, alongside a bachelor's degree in Applied Linguistics, complemented by Salesforce certifications.