Joseph Rega

Joseph Rega is the current Digital Marketing Manager at Sitecore. Joseph has previously worked as an Sr. SEO Analyst at Hedgehog from March 2017 to July 2020, and as an SEO & Social Media Strategist (Manager) at Path Interactive from September 2013 to March 2017.

At Hedgehog, Joseph was responsible for growing the digital marketing business, improving clients traffic and conversions and keeping up to date on the latest search & Sitecore trends. Joseph did this by using Sitecore Analytics to review visitor engagement, SXA - Sitecore Experience Accelerator to optimize individual pages, building out reports in Google Data Studio to deliver results to clients, and writing for the company blog.

At Path Interactive, Joseph was responsible for managing a team across 30 accounts such as ConEdison Solutions, Armitron Watches, Denorex Shampoo, Weitz & Luxenberg, ServiceChannel, SwissGear and more. Joseph improved traffic and revenue on eCommerce accounts via SEO & SEM channels, created, revised & implemented SEO, SEM and Social Media Strategies, and website optimizations such as site architecture, technical audits, load time, conversion rate optimization. Joseph also used Conductor Searchlight, Moz, SEMrush, Omniture for research and reporting, Radian6 & Nuvi for Social Media research, monitoring and reporting, ensured content marketing works with marketing strategy and improves audience development, drove traffic to informational and service pages for SaaS clients, performed backlink audits, created disavow files and submitted reconsideration requests when necessary, created a new department for SMB’s which lead to new revenue stream for the company, was in charge of managing Schema markup for all company client websites, increased product production and revenue on brands with no search presence, ran split tests (A/B testing) to improve user experience (ux) and user interface (ui), was the content manager: review and edited all content prior to publishing, managed five staff members by monitoring time tracking and making sure all deadlines are met, contributed to company blog on search related topics; held company meetings and trainings, lead routine client facing meetings to review account status, best practices and next steps, was responsible for reviewing staff performance time tracking and coaching on client communication, oversaw and delegated tasks to members of my team, reviewed resumes and conducted interviews for potential candidates.

Joseph Rega has a continuing education in XHTML & CSS as well as PHP & MySQL from Farmingdale State College. Joseph also has a Bachelors in Graphic Design from State University of New York College at Old Westbury. Their Associates is in Liberal Arts from Nassau Community College. Joseph Rega is also certified from LinkedIn in Learning Power BI Desktop, Conductor, Inc. in Conductor MVP Certification, HubSpot in Inbound Certification, Google in Google AdWords, Google in Google Analytics, Conductor, Inc. in Conductor Searchlight Certification, Conductor, Inc. in Conductor Advanced Searchlight Certification, and Google in Ecommerce Analytics: From Data to Decisions and Mobile App Analytics Fundamentals.

Joseph Rega works with Grace Löf - Marketing Director, Nordics, Thai Arizpe - Vice President, Global Solutions Marketing, and Zina Panagopoulou - Digital Marketing Manager. Joseph Rega reports to Paige O'Neill, Chief Marketing Officer.