Casey McKeon

Casey McKeon has a diverse work experience history. Currently, they are working at SiteRx as part of the Clinical Trial Strategy & Operations team. Before this, Casey worked at Synchrony, where they held various roles. As AVP - Lowe's Consumer Marketing, they successfully implemented a campaign to reduce the One and Done Rate by 60 bps. In the role of Partner Growth Optimization - Retail Card, they designed and pitched a new value proposition to Old Navy Corporate and helped increase sales by over $8B. In the role of eTail Solutions, Casey led business development efforts and improved the sales process.

Additionally, Casey has experience working as a Student Fellow for the Center for Women & Business and as a Student Ambassador for Undergraduate Admission at Bentley University. They also served as a Creative Communications Committee Member & Program Manager.

Furthermore, Casey has interned at The Estée Lauder Companies Inc. as a Corporate Marketing Analytics Intern, at Spectacle Management Inc. where they worked on a Business Plan | Consulting Project, and at Forbes Consulting Group as a Quantitative Marketing Research Intern.

Casey McKeon has an education history that includes both undergraduate and graduate studies. From 2014 to 2018, Casey attended Bentley University, where they earned a Bachelor's Degree. They pursued a major in Marketing and a minor in Computer Information Systems. In 2016, they briefly attended Istituto Lorenzo de' Medici, focusing on International Business but did not obtain a degree from this institution.

Continuing their academic journey, Casey enrolled in the Babson F.W. Olin Graduate School of Business from 2021 to 2023. They are pursuing a Master of Business Administration (MBA) with a field of study in Entrepreneurship/Entrepreneurial Studies.

In addition to their formal education, Casey also holds a Yoga Specialty Certification obtained from Yoga Alliance in November 2021.