James Luxbacher serves as the Chief Business Development Officer and Managing Director at SIXT KSA since April 2021. Prior to this role, James held the position of Managing Director at SIXT until November 2023 and was the General Manager at Avis Rent A Car UAE from December 2018 to April 2021, overseeing rental, leasing, and fleet operations in the UAE. In a lengthy career at Hertz from 2004 to 2018, James managed operations across multiple states, negotiated vendor contracts, and led projects that enhanced revenue and reduced costs. James's educational background includes a BA in Economics from Ohio Wesleyan University, an MBA from St. Catherine University, and participation in the Tuck-Alturki Leadership Program at Dartmouth.
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