Gustavo Bramao is currently the Senior Director of Data Science at SIXT, having previously served as the SVP - Group Advanced Analytics Director and the SVP - Group Digital Marketing & Analytics Director at Central Group. With extensive experience in data science and digital marketing, Gustavo has led teams specializing in advanced analytics and performance marketing across various sectors, including e-commerce and retail. Notable previous roles include Product Marketing Lead for TikTok in multiple regions, Group Head of Online Marketing & Analytics at M. H. Alshaya Co., and Head of Performance Marketing at Inditex. Gustavo holds a Master of Science in Artificial Intelligence from the University of Liverpool and a Master's in Digital Marketing from Universidad San Jorge.
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