Thailand's No.1 retail and service group business.

Retail

The Central Group

Tos Chirathivat

Kong Surapongpracha

Olivier Langlet

Prin Chirathivat

Narin Setabandhu

Pandit Mongkolkul

Pascal Billaud

Rutchapon Vongsatitporn

Piya Nguiakara-Mahawongse

Wallaya Chirathivat

Thirayuth Chirathivat

Suthiphand Chirathivat

The Digital and CRM Team at The Central Group focuses on enhancing customer engagement and retention through effective digital and online marketing strategies. This team handles omnichannel marketing, loyalty programs, e-commerce operations, and online customer relationship management (CRM) for various brands within the group. They also manage online communications, partnerships, marketing analytics, and digital HR initiatives. Additionally, the team is responsible for leveraging CRM design and development to create personalized customer experiences and drive sales growth.

Digital and CRM Team

The Management Team at The Central Group oversees the strategic direction, operational execution, and overall leadership of Thailand's foremost retail and service business. Comprising top executives, the team ensures cohesive management across various sectors, including hotels, retail, real estate, and marketing, aiming to maintain market leadership and drive growth.

Management Team

The Human Resources team at The Central Group, Thailand’s leading retail and service group, is responsible for talent acquisition, executive recruitment, organizational and people development, and maintaining the company's people branding. This team ensures that the company's workforce is skilled, motivated, and aligned with corporate goals. Additionally, they oversee HR business partnerships and foster a positive workplace culture.

Human Resources

The Technology and Digital Team at The Central Group spearheads the development, implementation, and maintenance of cutting-edge digital and technological solutions to enhance retail and service operations. They oversee application management, IT strategy, digital infrastructure, cybersecurity, and innovative business relationships to ensure seamless, secure, and efficient technological integration across the organization.

Technology and Digital Team

The Leadership Team at The Central Group is responsible for setting and executing the strategic direction of Thailand's leading retail and service conglomerate. Comprising top executives from various subsidiaries, they collaborate to drive growth, enhance operational efficiency, and ensure alignment across the group's diverse businesses, including retail, hospitality, and property development. Their collective expertise helps navigate market challenges and capitalize on opportunities, fostering innovation and excellence throughout the organization.

Leadership Team

The Data and Analytics Team at The Central Group is responsible for leveraging data to drive insights and strategic decision-making across Thailand’s leading retail and service businesses. The team handles data engineering, business intelligence, and data science to optimize operations, enhance customer experiences, and support business growth through data-driven strategies.

The Central Group

Org chart

Teams

Digital and CRM Team

Management Team

Human Resources

Technology and Digital Team

Leadership Team

Data and Analytics Team

Offices

The Central Group

Org chart

Teams

Digital and CRM Team

Management Team

Human Resources

Technology and Digital Team

Leadership Team

Data and Analytics Team

Offices

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