Ulrica Nolke

Ulrica Nolke is an experienced professional in customer experience and sustainable development, currently serving as the Service Academy Leader at Skånetrafiken since May 2019. Nolke also holds a position on the Management Board of Malmö Design Network and has founded From Thinking to Doing, focusing on transforming digital business strategies with a customer-centered approach. Previously, Nolke worked for IKEA Group for over a decade in various roles, including Global Senior Project Manager for All Channel User Experience and Global Sustainability Engagement Leader, where impactful initiatives engaged thousands of customers and employees in sustainable living practices. Nolke's educational background includes degrees from Lund University and advanced studies in communication and process management.