Iarno Castellani

Iarno Castellani is the current Executive Strategy Director at Sketchin. Iarno has over seventeen years of experience in the media and telecommunications industry. Iarno started their career in 2001 as a Senior Product Manager for Mobile Data at Vodafone IT. In this role, they were responsible for developing IP messaging propositions and coordinating with central marketing teams to localize the global proposition "Vodafone 360". Iarno also managed go-to-market activities focused on Vodafone properties and CRM and Digital Media. In 2010, they moved to Gruppo Mondadori where they became the Senior Product Strategist. In this role, they were responsible for defining concept and business plans for new products, analyzing media/entertainment markets and Social Networks to benchmark best practices and evaluate traffic and economic impacts on Brand P&L. Iarno also supported MediaMond (ADV Agency) to define commercial offers and product placement solutions. In 2018, they joined Sketchin as the Strategy Director.

Iarno Castellani has a degree in Banking and Financial Markets from Università Cattolica del Sacro Cuore and a certificate in Strategy Execution from Harvard Business School Online. Iarno also has a certificate in Disruptive Strategy from Harvard Business School Online.

Some of their coworkers include Matteo Mucci - Strategy Director, Marco Vicario - Strategy Director, and Lorenzo Plazzotta - Strategy Director. Their manager is Vincenzo Epifani, Executive Strategy Director.