Donna Jo Cassidy

Donna Jo Cassidy, MBA, is a seasoned marketing professional with extensive experience in event management and strategic marketing. Currently serving as Senior Manager of Field Marketing & Events at Skillsoft since February 2022, Donna manages a substantial budget to plan and execute various events, including a proprietary customer event. Prior roles include Strategic Event Manager at Philips, where Donna successfully executed over 12 tradeshows per year, and various marketing event positions at Skillsoft. Donna's background also encompasses product marketing coordination at Connection, event promotions with the Lowell Spinners, and channel marketing at Extreme Networks. An MBA graduate from the University of Massachusetts Lowell, Donna possesses a solid foundation in business administration and management.