Kristy Ward

Kristy Guthner possesses extensive experience in market research, currently serving as a Senior Market Research Manager at SKIM since June 2017, specializing in understanding decision-making and marketing challenges for clients. Prior roles include Market Research Manager, Senior Market Research Analyst, and Market Research Analyst, alongside an assignment as a Master of Marketing Research Graduate Assistant at the University of Georgia's Terry College of Business. Kristy has also interned at the Clemson University Social Analytics Institute, contributing to data collection and analysis, as well as at Candid Partners, providing marketing analytics insights. Academically, Kristy earned a Master’s Degree in Marketing Research from the University of Georgia and a Bachelor's Degree in Marketing, graduating summa cum laude from Clemson University. Additional education includes a summer study abroad program at the University of Oxford, focusing on business law and international marketing.