Luciana Ignez

Luciana Ignez is a seasoned professional in revenue growth management and market research, currently serving as the Director of Revenue Growth Management for LatAm at SKIM since May 2023. Prior to this role, Luciana spent nearly a decade at NielsenIQ, where responsibilities included leadership positions in the BASES Line & Price Practice for both LatAm and Brazil, as well as various client service and analytics roles across the Asia-Pacific and Brazil regions. With earlier experience at Target Marketing Brasil as a Junior Project Manager and Marketing Research Analyst, Luciana has built a strong foundation in communication market research, holding post-graduate degrees from USP and ESPM, along with a Bachelor's degree in Publicity and Advertising from USP.