Marina Georgieva

Marina Georgieva is a Senior Manager at SKIM, where Marina has worked since May 2016, leading quantitative projects and managing the personal development of junior analysts. Their expertise includes consulting for multinational FMCG and tech companies on pricing strategies, portfolio development, and product communication. Prior roles at SKIM encompass Senior Analyst and Research Analyst, where responsibilities included project management, research guidance, and expertise in Conjoint and MaxDiff methodologies. Before SKIM, Marina served as a Research Intern at SEOR and as a Data & Reporting Specialist at GfK Bulgaria, where Marina handled household panel data and client reporting. Marina holds a Master of Science in Behavioral Economics from Erasmus School of Economics and a Bachelor's degree in Business Informatics from the University of National and World Economy. Additionally, Marina studied Business Administration at Bahcesehir University as an Erasmus student.