Lauren Saladino Romaka

Lauren Saladino Romaka is an accomplished professional with extensive experience in retail buying, merchandise planning, and marketing. Currently serving as a Buyer DTC and Manager of Planning & Analysis at Skip Hop, Lauren analyzes sales data, manages account planning, and collaborates cross-functionally to optimize profitability. Prior to this role, Lauren held key positions at Mattel, Inc. overseeing the live events merchandise business, where impressive sales growth was achieved. With significant experience in managing marketing strategies for a McDonald's franchise and earlier roles in customer service, Lauren brings strong analytical, leadership, and communication skills, complemented by a Bachelor’s degree in Marketing from Hofstra University and an MBA from Adelphi University.