Katerina D. is an accomplished marketing professional with extensive experience in various sectors, including eCommerce, performing arts, and music festivals. Currently serving as Marketing Manager at Skroutz since April 2021, Katerina D. develops and executes marketing strategies for market expansion, collaborates with digital media agencies, and oversees both ATL and digital campaigns. Previous roles include Head of Marketing and Communications at Endeavor Greece, where Katerina D. defined project scopes, and Fundraising Manager for the Molyvos International Music Festival, enhancing regional cultural offerings. A graduate from Università Bocconi with a degree in Economics and Management in Arts, Culture, Media and Entertainment, Katerina D. also holds earlier degrees from the University of Amsterdam and other institutions, demonstrating a strong academic foundation in business and economics.
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