Islam Almasri

Islam Almasri is a seasoned marketing analytics professional with extensive experience in leading data-driven marketing strategies. Currently serving as the Marketing Measurement Lead at Sky since June 2023, Islam oversees the Central Marketing Test & Learn team, focusing on optimizing advertising for a diverse product portfolio with a media investment exceeding £200 million. Prior to this role, Islam was the Analytics Director for Google EMEA at Essence, managing marketing analytics for Google's hardware products and guiding over $200 million in annual media advertising. Previous positions include Director of Data & Analytics and Data & Analytics Manager at GroupM, where Islam contributed to web analytics and consumer insights. Islam holds a Master of Science in Computer Science from KAUST and a Bachelor of Science in Computer Engineering from the University of Jordan.