Michael von Scheidt

Michael von Scheidt is an experienced professional in the media and advertising industry, currently serving as the Head of Targeting & Data Management at Sky Media GmbH since February 2018, following a role as Senior Manager AdSmart Targeting & Segmentation. Previous positions include Senior Manager Partner Operations at Yahoo! Deutschland Services GmbH and Head of Revenue & Inventory Management at MEDIA GROUP ONE. Prior experience also encompasses Ad Operations Manager at SnackTV Media GmbH, freelancer work, and roles such as Web Analyst at MSN Microsoft Deutschland GmbH. Michael's career began with project management in TV research and various internships in the media sector. Academically, Michael holds a Master of Arts (M.A.) in Film & Television Studies, Modern History, and American Studies from Ruhr University Bochum and has additional education from Robert Gordon University.