Armik Rahnema

Armik Rahnema has extensive experience in sales effectiveness, trading management, and brand strategy across various industries. Currently serving as the Head of Sales Effectiveness Mid Market and Digital Lead at Sky since April 2022, Armik has previously held senior roles at Camelot and Sky Store, focusing on trading and digital strategy. Prior to that, Armik contributed to brand strategy at EDF Energy and marketing analytics at Virgin Media. Diverse analytical skills were also applied at Sportingbet and in financial planning at Emerald Safari Resort. Armik’s educational background includes advanced studies in digital marketing and operations management from prestigious institutions such as The Wharton School and the University of Cape Town.