Sky Media
Patrick Béhar was appointed Chief Business Officer, UK & Ireland in March 2019. Patrick is responsible for expanding Sky’s relationships with its content and distribution partners, and driving Sky Media’s revenues. Patrick also looks after Sky’s strategy for the UK & Ireland. Patrick brings extensive industry experience after a 20 year-long career in consulting, most recently leading McKinsey’s European Consumer Tech and Media Practice.
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Sky Media
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Sky Media is the advertising sales arm of Sky, offering businesses of all shapes and sizes an exciting array of opportunities on TV, online and on the go.