Sleep Number
Jessica Basten is a seasoned professional in brand management and product commercialization, currently serving as Brand Manager for Smart Sleeper Engagement at Sleep Number Corporation since May 2008. In this role, Jessica shapes engagement strategies and content to enhance customer understanding of the smart bed platform. Previous positions at Sleep Number include Product Brand Manager, Buyer, and Associate Buyer, where responsibilities encompassed consumer experience management, financial forecasting, product development, and vendor relationships. Jessica began a career in retail at Macy's as an Assistant Buyer, focusing on marketing planning and vendor negotiations. Jessica holds a Bachelor of Arts in International/Global Studies from the University of Minnesota.
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Sleep Number
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As a purpose-driven company, Sleep Number’s mission is to improve lives by individualizing sleep experiences.