Slingshot Media Ventures
Brendan Roy is an accomplished digital marketing professional with extensive experience spanning various sectors, including B2B, B2C, and Direct Selling. Currently serving as the Head of Performance at Slingshot Media Ventures, Brendan previously led paid media efforts at G Squared and managed digital marketing strategies at Icon Visual Marketing. Brendan's expertise includes overseeing significant digital marketing campaigns, leveraging platforms such as Google Marketing Platform and Meta/Facebook Ads Manager, as well as managing comprehensive analytics to drive performance. Brendan began a career in marketing through various roles, including Freelance Digital Marketing, Marketing Project Officer at Campbelltown City Council, and positions at Automotive Holdings Group and DWA, demonstrating a solid foundation in strategic marketing and project management. Brendan holds a Bachelor's degree in Communications from Western Sydney University.
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Slingshot Media Ventures
Just like David vs. Goliath we see the opportunities to win that others don’t. His expert eye, critical thinking and agility helped him topple the giant…thanks to his trusty Slingshot! You can rely on a Slingshot too. We identify the opportunities to win in media & marketing that others fail to see and propel our clients forward; getting them further & faster than they thought possible. We’re a full service, strategy led agency and a true ‘specialist’. We choose to focus our experience and expertise on a select cluster of categories. We call this cluster of categories ‘Home Enhancement Products’. You must have intimate knowledge of a category to be able to win within it. Only with deep knowledge you can pinpoint the areas of opportunity best able to be exploited through smart media strategy. Put simply, we think of ourselves as natives in our client’s categories – not tourists. This approach has enabled us to craft winning strategies for some of Australia’s best-known brands. Are you ready for the Slingshot difference? Recognition for our work includes: 2017 Festival of Media Global - Awards Finalist | Best Independent Agency Campaign 2017 Festival of Media Asia - Awards Finalist | Best Use of Content 2017 Mumbrella Awards - Finalist | Media campaign of the year 2017 Effie Awards Australia - Finalist | Media Led Idea 2016 Ad News Awards - Finalist | Branded Content 2015 Media Federation Awards - Finalist | Best Campaign Media, Entertainment and Leisure 2015 Media Federation Awards - Finalist | Best Use of a Small Budget