Brendan Roy

Brendan Roy is an accomplished digital marketing professional with extensive experience spanning various sectors, including B2B, B2C, and Direct Selling. Currently serving as the Head of Performance at Slingshot Media Ventures, Brendan previously led paid media efforts at G Squared and managed digital marketing strategies at Icon Visual Marketing. Brendan's expertise includes overseeing significant digital marketing campaigns, leveraging platforms such as Google Marketing Platform and Meta/Facebook Ads Manager, as well as managing comprehensive analytics to drive performance. Brendan began a career in marketing through various roles, including Freelance Digital Marketing, Marketing Project Officer at Campbelltown City Council, and positions at Automotive Holdings Group and DWA, demonstrating a solid foundation in strategic marketing and project management. Brendan holds a Bachelor's degree in Communications from Western Sydney University.