Yeji Gardiner

Yeji Gardiner currently serves as the Head of MD/Ecommerce at SM Entertainment, a role commenced in December 2023, where responsibilities include analytics and data management to enhance D2C strategies and oversight of P&L for the SM Global Shop. Previously, Yeji held the position of E-Commerce Management Team Leader at SM Brand Marketing, focusing on D2C strategy and collaborating with major record labels for artist releases. Experience at Silicon2 involved significant sales growth through targeted marketing strategies. Earlier roles at Doria International and Spigen included e-commerce and website management, enhancing online presence and vendor relationships. Yeji's career began in graphic design with positions at The Flying Pan and Long Bread Sandwich Bar after earning a BFA in Textile and Graphic Design from Seoul Women's University.