Smadex
Ignasi Ballarà Franco is an experienced software development professional with a strong background in leading teams and building robust systems. At Smadex since August 2018, Ignasi serves as Team Lead, overseeing a team of 9 software developers and focusing on the creation of REST APIs using Node. Previously, as a Software Engineer at Smadex, Ignasi maintained and enhanced the OpenRTB ecosystem. Prior experience includes a role at Vicens Vives Digital, contributing to the Edubook3D project with Java-based backend development, and a position at Opentrends, where Ignasi developed a Continuous Integration environment for a CaixaBank project. An internship at Universitat Politècnica de Catalunya involved research and Android development aimed at supporting elderly health. Ignasi is currently pursuing a Bachelor's degree in Telecommunications Engineering from UPC - ETSETB TelecomBCN and has completed an online course in Digital Signal Processing at EPFL.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.