Smadex
Jasslyn Ye currently serves as the Senior Director of Growth for INSEA at Smadex, where responsibilities include establishing go-to-market strategies with a focus on customer acquisitions and partnerships across various verticals. Previously held roles include Head of Sales at Scalarr, Director at PlaySimple Games, Regional Director for Performance IN/SEA at AdColony, and Head of Business Development at Applift. Jasslyn Ye has extensive experience in mobile advertising, business development, and account management across multiple companies, demonstrating a strong track record in developing strategic partnerships and driving growth in the APAC region. Jasslyn Ye holds an MBA from the University of Sunderland, a Leadership & Management certificate from Harvard Business School Online, and a diploma in Business Management from Nanyang Polytechnic.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.