Cristina Martinez Quesada

Cristina Martinez Quesada is an experienced professional in contract management and commercial strategy, currently serving as the Head of Contract Management at Smart DCC since January 2024. Prior to this role, Cristina held various senior positions at Virgin Media O2 from August 2018 to October 2023, where responsibilities included defining and launching packaging offers and leading acquisition planning processes. Cristina's earlier experience includes roles at Currys plc, where strategic direction and coaching were provided for commercial acquisition trading, as well as consulting on transformation initiatives. During a significant tenure at Vodafone from November 2004 to June 2013, Cristina managed commercial offers and product development across multiple trading categories. Cristina holds degrees in Business Administration and Management and in Law from Universidad Carlos III de Madrid.