Rob Caiello

Rob leads the teams responsible for Allconnect’s business-to-business marketing and communication strategies, email marketing, and customer experience and quality oversight. He also oversees customer satisfaction research and measurement, including benchmarking Allconnect’s customer experience with national brands using the American Customer Satisfaction Index (ACSI). Prior to Allconnect, Rob focused on direct-to-consumer marketing through senior-level marketing roles with DIRECTV and Home Shopping Network. He began his career in the utility industry with Niagara Mohawk Power Company (now National Grid), where he worked for eight years in demand-side planning, energy efficiency programs, and at a deregulated spin-off. He received his Bachelor of Science in Industrial Engineering from the Rochester Institute of Technology, followed by a Master of Business Administration in Marketing and Quantitative Methods from Syracuse University.