Max Mullinix is an accomplished e-commerce expert with extensive experience in strategic accounts and project management. Currently part of the Strategic Accounts Team at Rithum since June 2022, Max focuses on helping brands, retailers, and suppliers achieve their goals by conducting in-depth analyses of their needs. As the CEO and Owner of MusicMax since August 2002, Max specializes in project management, music arranging, composition, and consulting. Previously, Max contributed to ChannelAdvisor's Strategic Accounts from June 2022 to December 2023, engaging with enterprise clients to understand their requirements and implement tailored software solutions to drive e-commerce success. Max holds an educational background from Jacksonville State University.