Eileen Kang

Director, Marketing & Customer Experience at Smarter Health

Eileen Kang has a diverse work experience spanning multiple industries.

Eileen began their career as an Editorial Intern at VIP Magazine, where they assisted with coordination of photoshoots and writing articles. Eileen then interned at MSLGROUP, aiding in cross-media communication projects for various clients.

After that, Eileen worked at Digital Boomerang as an Editorial & Research Intern, where they assisted with content strategy and development.

Eileen then joined Omnifluence Pte Ltd as a Partner & Senior Consultant, managing client accounts and leading the company's first hire. Eileen continued this role when the company became Daylight Partnership, which was later acquired by Ruder Finn.

Eileen also co-founded Escapade, Asia's first unlimited hotel stay service, raising funds and securing partnerships with numerous hotels.

Eileen later joined In.Corp Global Pte Ltd as a Content & Digital Marketing Strategist, achieving significant improvements in website performance and driving lead generation campaigns.

After that, Eileen worked at Smarter Health Pte Ltd in various roles, including Marketing Strategist and Head of B2C Marketing. Eileen achieved record sales revenue and facilitated partnerships with insurers and Third Party Administrators. Eileen was then promoted to Director of Marketing & Customer Experience.

Currently, Eileen works as a Marketing Manager at Foundation Healthcare Holdings.

Throughout their career, Eileen has demonstrated their ability to drive results, develop marketing strategies, and manage teams.

Eileen Kang completed their education at Ngee Ann Polytechnic from 2006 to 2009, where they obtained a Diploma with Merit in Mass Communication. Following that, they attended the National University of Singapore from 2009 to 2011, graduating with a Bachelor of Arts (Merit) degree in Sociology. Eileen also holds several certifications, including "Being a Leader and the Effective Exercise of Leadership" from Nanyang Business School, obtained in July 2014. Eileen is also certified in Content Marketing and Inbound Marketing from HubSpot Academy, earned in August 2017. In addition, Eileen is qualified in Google Analytics, having obtained the Google Analytics Individual Qualification (IQ) certification in August 2017, as well as the Google AdWords Search Advertising Certification in January 2018.

Links

Timeline

  • Director, Marketing & Customer Experience

    March, 2023 - present

  • VP, Special Projects

    October, 2021

  • Head, B2C Marketing

    November, 2020

  • Marketing Strategist

    March, 2018