Roxane Lalonde

Roxane Lalonde, MBA, is an accomplished marketing and customer experience professional with extensive expertise in digital strategies and e-commerce. Currently serving as the Marketing & Customer Experience Director at SAQ, Roxane has held senior roles at various organizations, including La Cordée as Vice-President of Marketing & E-Commerce and Mondou as the Director of Marketing, E-Commerce & Digital Strategy, where significant contributions included team management and the implementation of innovative digital technologies. Roxane has a strong educational background, holding an MBA from HEC Montréal and degrees in communication marketing and journalism. Over the years, Roxane has successfully directed marketing initiatives across multiple sectors, including publishing, retail, and sports organizations, solidifying a reputation for enhancing brand recognition and driving online sales growth.