Pitrik van der Lubbe

Pitrik van der Lubbe is the CEO and founder of SmartHOTEL, a company that focuses on connected technologies and tailored service. Prior to SmartHOTEL, Pitrik was the founder and managing director of WinRES Hospitality BV. With a background in test management and account management, Pitrik has a strong foundation in the hospitality and technology industries. Pitrik holds a VWO degree from Christelijk Lyceum Gouda and studied at Erasmus University Rotterdam.