Caitlin McDougall

Caitlin McDougall is an experienced marketing professional currently serving as a Product Marketing Manager at Smartly since April 2023. Prior to this role, Caitlin held similar positions at Optimal Workshop from October 2019 to April 2023, where responsibilities included creating and implementing a global product marketing strategy, and fostering cross-functional collaboration. Caitlin also gained valuable experience as a Content Marketing Manager at Xero, managing mid-funnel content, and as Marketing Manager at Critchlow Ltd, leading marketing and communication efforts across Asia Pacific. Additional roles at HainesAttract and Momentum Consulting Group provided expertise in content management, digital solutions, and client engagement. Education includes recent professional development in product marketing and certification in leadership from the Product Marketing Alliance in 2021.