Francine Jones

Francine Jones is a Senior UX/UI Designer at Smartly since November 2023 and the Owner & Designer of Mystical Artifacts, a venture focused on custom MTG cards, stickers, and accessories, which has garnered 3 million views on TikTok. Previously, Francine served as a Product Designer at Trade Me, leading research initiatives and designing visuals to communicate strategic recommendations. Other roles include Head of Design at Sisterhood ANZ, where contributions were made to a charity ball event, and various Product Designer positions at Timely and EndGame Limited, focusing on user needs, usability testing, and bespoke design solutions. Francine’s early career included design roles at Allfields Customized Solutions, Wellington City Council, and The Court Theatre, complemented by a Bachelor’s Degree in Design and Visual Communications from CPIT.