Lauren Canavan is an experienced SEO and CRO Specialist currently working at Smarts since March 2024. Previously, Lauren held similar roles at SaaSible and Rocket Healthcare Marketing, contributing to SEO strategy and innovation. Lauren also served as an SEO Account Manager and CRO Specialist at The Brains, focusing on optimizing client campaigns. Prior to these positions, Lauren worked as a Marketing Associate at Grofuse, where responsibilities included developing business strategies. Lauren holds a Business and Management Honors degree and a Bachelor's degree in Tourism Management from Galway-Mayo Institute of Technology.