Smartwares Group
Bas Schrama currently serves as the Director of E-commerce at Smartwares Group, a prominent company in smart safety, lighting, and home appliances, since October 2016. Prior to that role, Bas Schrama held various positions at Mexx from January 2006 to September 2016, including Wholesale Manager Online, where the focus was on developing global wholesale online business, and Business Development Manager EMEA, concentrating on the growth of wholesale across Europe, the Middle East, and Asia. Other roles encompassed Franchise Expansion Manager for the Netherlands and Regional Planning & Control Manager for Benelux, France, and Iberia. Bas Schrama also contributed as Planning & Control Manager for Liz Claiborne apparel and Monet Jewellery & Accessories, being part of an international management team responsible for launching US brands in Europe. Bas Schrama holds a degree from the University of Groningen, completed from 1999 to 2004.
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Smartwares Group
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Smartwares Group is a consumer driven leading European player in smart safety, lighting & home appliances with offices in The Netherlands, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Turkey, Hong Kong and China. Our products are sold in more than 80 countries. Smartwares Group offers affordable, well designed and easy to use appliances and solutions that help make daily life easier, better and more fun. We offer the following brands: Tristar (www.tristar.eu), Princess (www.princesshome.eu), Campart (www.campart.eu), Smartwares (www.smartwares.eu), Topcom (www.topcom.eu) and Byron (www.chbyron.eu). Our goal is to create value for our customers. We do this by quickly adopting global trends and translating them to exciting products, always at the required quality standards and supported by our R&D center. We invest in strong partnerships with our suppliers and customers and make sure we control every step in the value chain to deliver what we promise. By pursuing economies of scale, we keep our prices attractive. Want to know more? Additional information on Smartwares Group and our business activities can be found at www.smartwaresgroup.com