Rob Luce

Rob Luce is the vice president of the SME Education Foundation. In this role, he is responsible for oversight and direction of all development and partnership efforts, scholarship administration and development and educational outreach via the SME PRIME Schools initiative. Prior to joining the SME Education Foundation in January 2019, Luce was executive director of The Detroit Region Aerotropolis Development Corp., where he was responsible for the strategic development and day-to-day operations of the organization. Luce also formerly served as the director of MICHauto and Automotive Retention & Growth at the Detroit Regional Chamber, where he worked to market the state’s automotive assets, advocate the industry’s interests in Lansing, recruit automotive and next-generation mobility investment into Michigan, and create opportunities for automotive companies to augment their talent pipeline. Prior to joining the chamber, Luce was a legislative aide in the Michigan State Senate and served as fundraising director for a State Senate Campaign. He has also worked in government relations and as an executive mortgage banker at Quicken Loans. Luce holds degrees from Eastern Michigan University and Adrian College as well as certificates in public budget management and local government management. SME Member Since 2019.