Kitrina Kennedy

Kitrina Kennedy has a diverse work experience spanning several industries. Kitrina is currently working as the Director of Ecommerce at Smead, a position they started in 2022. Previously, they held the role of Director of Ecommerce at Lucidity Lights, Inc. from an unknown start date to November 2022. In this role, they developed and implemented a holistic ecommerce vision and strategy, leading to increased sales revenue and market share. Kitrina also served as an Amazon Senior Account Manager at Lucidity Lights, Inc. from an unknown start date to 2020, where they managed all aspects of selling a large product line on Amazon international and achieved 150+% annual sales growth.

Before Lucidity Lights, Inc., Kitrina worked at adidas as a Key Account Manager for over a decade, from 2004 to 2017. In this role, they developed strategic business plans to drive market growth and profitability, primarily focusing on Amazon. Kitrina collaborated with cross-functional teams, analyzed sales performance and financial data, and partnered with retail buyers and planners to implement growth plans.

Prior to adidas, Kitrina was an Account Executive at American Marketing Enterprises from 2001 to 2004. Kitrina managed product categories and licensees for various brands, including Disney and Nickelodeon, achieving $12 million in annual sales. Kitrina collaborated with design and production teams and coordinated distribution channels with major retailers.

Kitrina's earlier experience includes roles as a National Account Manager at Mamiye Brothers from 1998 to 2001, where they increased sales and successfully launched new clothing lines, and as an Account Executive at Liz Claiborne, Inc. from 1994 to 1998, where they exceeded sales goals and assisted in brand positioning.

Kitrina began their career as an Assistant Buyer at JCPenney in 1993, where they assisted in product planning and buying and created promotional displays.

Kitrina Kennedy has proven expertise in ecommerce management, strategic planning, sales growth, and brand development across various industries.

Kitrina Kennedy attended Oregon State University where they obtained two Bachelor's degrees. The first degree was in Merchandising Management, with a minor in Business. The second degree was in Communications. Kitrina then pursued further studies by enrolling in the MBA program at New York University.