SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK.

After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. 

SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. 
 
The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. 

Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands.

Through working together with both brands and retailers to reach shoppers, we achieve transformative results.

Enterprise Software

Retail

Andy Fromm

Sali Davies

David Bromfield

Mark Sweatman

Katie Streeter Hurle

Emma Dean

Matthew Lee

Lee Lefeuvre

Jodie Verrall

The Insight and Analysis Team at SMG leverages extensive data and market intelligence to provide actionable insights that drive strategic decision-making for brands and retailers. Comprising skilled analysts and insight managers, the team evaluates the performance of retail media campaigns, uncovers consumer behavior trends, and optimizes marketing strategies to enhance ROI. By synthesizing quantitative and qualitative data, they empower partners to make informed choices and maximize the impact of their media investments.

Insight and Analysis Team

Client Management Team

Marketing and Media Professionals

Leadership Team

Insight and Analysis Team

About

Team members

Other teams at SMG

Client Management Team

Marketing and Media Professionals

Leadership Team