Bobbe Morhiser

Bobbe Morhiser serves as the Director of Client Success Consultant at SMG - Service Management Group, focusing on Enterprise Experience Management since January 2024. Previously, Bobbe held several leadership roles at MAPCO Express, including Director of Guest Experience, where key achievements included developing Customer Segmentation and Journey Mapping initiatives that enhanced Guest Experience and significantly contributed to surpassing revenue and EBITDA targets. As Senior Manager of Guest Experience, Bobbe revamped the Customer Service model, achieving notable improvements in key performance metrics. Additionally, Bobbe was instrumental in establishing the company's social media strategy and leading loyalty email campaigns as Senior Manager of Digital Marketing. Earlier experience includes managing venue marketing at AristoMedia, where Bobbe executed successful promotions for country artists. Bobbe holds a Bachelor's degree in Mass Communication/Media Studies from Middle Tennessee State University and a Bachelor's degree in Education from Towson University, alongside participation in leadership programs at Kellogg School of Management and MAPCO.