• SMG

  • Kathryn Martínez (Payman)

Kathryn Martínez (Payman)

Director, Client Insights
at SMG

Kathryn Martínez (Payman) has a diverse work experience spanning various roles and companies. Kathryn is currently working as a Senior Insights Manager at SMG - Service Management Group since April 2022. In their previous role at the same company, they served as a Senior Account Manager, Client Insights from December 2019 to July 2021. Kathryn managed CX programs for a portfolio of world-class brands in the restaurant, convenience, speciality retail, and quick-service sectors across 30 countries. Kathryn presented actionable insights to senior and executive teams in both English and Spanish, aiming to improve the customer experience and drive loyalty and revenue.

Prior to their position at SMG, Kathryn worked at Walgreens Boots Alliance, Retail Pharmacy International (Excl. UK & ROI). Kathryn served as a Commercial Brand Manager for Global Brands at Farmacias Benavides from August 2016 to April 2018. In this role, they led the launch of WBA's Global Brands in Chile and Mexico and managed the product assortment based on category insights.

Kathryn also worked as an Assistant Commercial Manager for Latin America at Walgreens Boots Alliance from August 2015 to August 2016. Kathryn played a key role in defining product assortment and overseeing the end-to-end delivery process.

Additionally, Kathryn participated in the Boots International Graduate Scheme at Walgreens Boots Alliance from September 2013 to August 2015. During this program, they worked as a Marketing Analyst for Alliance Healthcare España. Kathryn conducted qualitative and quantitative analysis of independent Alphega pharmacies, provided recommendations for improvement, and presented results to pharmacy consultants.

Throughout their career, Kathryn has demonstrated their skills in client insights, managing CX programs, presenting recommendations, analyzing data, and driving improvements in multiple languages, including English and Spanish.

Kathryn Martínez (Payman) obtained a Bachelor of Science (BSc) degree in International Business from the University of Birmingham, which they completed from 2009 to 2013. During their time at the University of Birmingham, they focused on the field of study of International Business. In addition, Kathryn pursued further education at the Universidad Pontificia Comillas from 2011 to 2012, where they studied Business Management as part of their International Business degree. Kathryn also holds a certification in Teaching English as a Foreign Language (TEFL) from MyTEFL, although the specific dates of obtaining the certification are not provided. The given information does not allow for any strong assumptions beyond this education history.

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