We have been in the business of fancy dress since 1894, becoming a global organisation with offices and showrooms worldwide. As the leading fancy dress, Halloween and Carnival manufacturing company in the UK, we distribute nearly 5,000 products to over 5,000 stockists around the world with over 26 million items shipped every year. Our vision is to be the best, most liked, trusted and respected company in our industry.

Our mission is; to inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment. We pride ourselves on our excellent customer service, packaging, product range and availability.  

Originally founded as RH Smith & Sons (Wigmakers) but affectionately known as Smiffys in the industry, the organisation now has offices in the UK, Hong Kong, China and Australia. In our 123 year history, RH Smith has built up 2 fancy dress and costume brands, Smiffys and Fever. 

Our promise is to provide value for money, innovative and fun designs for our customers who love to stand out from the crowd and celebrate with style and a sense of humour.  We are proud to design all of our costumes and accessories in-house in our UK office.  

We introduce approximately 1,000 new products each year throughout our ranges, ensuring Smiffys is at the forefront of fashions and trends.

Apparel & Fashion

Manufacturing

Retail

Smiffys

Elliott Peckett

Barbara Nagly

Natalie Birdsall

Julie Andrews

Hannah Edwards

Maxine Andrews

Craig Walker

Andrew Matsoukis

Leisha Warriner (Schruyers)

Alice Knight

The Product and Design Team at Smiffys is dedicated to creating innovative, high-quality fancy dress costumes and accessories. They oversee the entire product lifecycle, from conceptual design to final production, ensuring each item aligns with current fashions and trends. The team collaborates on concept development, technical specifications, packaging, and purchasing, working diligently to introduce approximately 1,000 new products annually that provide value, style, and fun for customers around the globe.

Product and Design Team

Sales Team

Technology And IT

Product and Design Team

About

Team members

Other teams at Smiffys

Sales Team

Technology And IT