Lisa Barone

Vice President, Brand at SMITH & JONES

Lisa Barone has a diverse work experience spanning various roles and companies. Lisa is currently the Vice President, Brand at Overit since December 2021. Prior to that, they served as the Chief Marketing Officer (CMO) at Overit from August 2016 to December 2021. From September 2012 to August 2016, they held the position of Vice President of Strategy at Overit. Lisa also served as the Vice President, Brand at SMITH & JONES starting in September 2020. In addition, Lisa Barone has been a Board Member at After School Activities Program, Inc. since April 2023 and a Board of Directors Member at Disability Rights New York since December 2013.

Earlier in their career, Lisa co-founded and grew Outspoken Media, Inc. into a leading search agency. As the Chief Branding Officer from January 2009 to April 2012, they were responsible for building and maintaining the company's voice, specializing in SEO consulting, social media, content creation, online reputation management, and SEO training.

Before Outspoken Media, Lisa worked at We Build Pages as the Head Writer & Community Builder from October 2008 to January 2009. Lisa played a key role in launching the We Build Pages blog and developed training policies for social media, community engagement, and branding.

Lisa's earlier experience includes working as a Senior Writer at Bruce Clay, Inc. from February 2006 to September 2008. Lisa was responsible for creating SEO-friendly web content, editing internal documents, publishing newsletters, attending conferences, and contributing to the company's branding efforts.

Lisa Barone attended Emerson College from 2000 to 2004, where they earned a Bachelor of Arts degree in Print and Multimedia Journalism, with a focus on Publishing.

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Timeline

  • Vice President, Brand

    September, 2020 - present