Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Sports

Eyewear

Smith Optics

Francesco Rinaldi Ceroni

Cara Shumate

Luca Lazzaretto

Scott Randall

Taryn Ryan

Dean Carlson

Darrell Tullis

The Leadership Team at Smith Optics is responsible for strategic direction and decision-making across the company, ensuring alignment with the brand's vision of innovation and quality in eyewear and goggles. This team collaborates closely to oversee product development, sales operations, and e-commerce initiatives, while also leveraging insights from top athletes to enhance product performance and market presence. Ultimately, they drive the brand's mission to "Make the Great Days Better."

Leadership Team

Sales and Account Management

E-commerce and Digital Marketing

Product Management and Design

Leadership Team

About

Team members

Other teams at Smith Optics

Sales and Account Management

E-commerce and Digital Marketing

Product Management and Design