Tony Steel

Tony Steel is the current CEO at SMITH. Prior to this, they were the Executive Vice President at Merkle from January 2014 to December 2015. Before that, Tony was with IBM from January 2002 to December 2014 as Managing Partner, Smarter Commerce North America. Tony's career started at PwC where they were a Partner and CRM & Global Sales Productivity Consulting Leader from January 1991 to December 2002.

Tony Steel went to the University of Bath where they studied physics. Tony then went to Ferndown Upper School.

Some direct reports include Benoit Lavigne - VP, IT & Managed Services, Fab Di Carlantonio - President, CCO, and Mark Cavanaugh - Director, Capacity Management.