Aaron Paquette

Aaron Paquette is the Founder and Chief Strategist of AccelerateSG at SmithGeiger Group since July 2021, where oversight of an eight-person team focuses on developing strategies for engaging Gen Z consumers across various media platforms. With extensive experience in media research, Aaron has held senior roles at Screen Engine, LLC, Maru/Matchbox, Vision Critical, The Nielsen Company, OTX, Sony Pictures Entertainment, and CBS, contributing to significant revenue growth and the development of innovative research methodologies. Aaron's expertise includes content testing, branding, and marketing studies, particularly centered on Gen Z and diversity-focused narratives. Aaron holds a Bachelor of Science in Business Administration with a Marketing emphasis from USC Marshall School of Business.