Leander Roet is the Head of Creative Strategy for Snapchat in the Netherlands and Nordics, where they develop innovative digital marketing strategies for prominent clients such as Booking, Netflix, and Heineken. Previously, Leander served as Creative Lead for the Entertainment Vertical at Snap Inc. and Creative Strategist at VIRTUE Worldwide, shaping campaigns for global brands including Nike and Johnnie Walker. With a strong background in editorial leadership at VICE News, Leander has a passion for connecting culture with brand storytelling and utilizing emerging technologies like GenAI and XR. Leander holds a degree from the University of Amsterdam.
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