Zalza Puspita Arum

Business Development | Market Research at Snapcart

Zalza Puspita Arum has a diverse work experience spanning various industries. Zalza Puspita is currently working as a Co-Founder at Rasuna, a social enterprise focused on empowering women and mothers in their careers. In this role, they provide soft skill training, career consultation, and job portals to help women enhance their skills.

Prior to this, Zalza worked at Snapcart as a Business Development and Market Research professional. Zalza Puspita collaborated with the Marketing and Product teams to develop new projects, conducted competitive analysis and qualitative research, and mapped out future clients. Zalza Puspita also developed promotion, bundling, and pricing strategies, as well as client mapping for promotional schemes.

Zalza also worked at Schoters as a Product Marketing Coordinator, where they led several projects including the Registered Training Organization, Menlo Park School, and Edutrip. Zalza Puspita achieved significant results by increasing weekly awareness through social media and Key Opinion Leader (KOL) collaborations, and implementing harvester and promotion strategies to generate potential leads.

Zalza Puspita'sprevious roles include Digital Account Executive at Tomato Digital Indonesia, Marketing Specialist at Involve Asia, Content Writer at Ampliora Podcast, and various positions at Institut Teknologi Bandung, including Freelance Journalist, Fluid Mechanics Laboratory Assistant, Assistant Lecturer for Field and Acquisition Data, Summer School Exchange Student, and Water Wave Mechanic Assistant Lecturer.

Zalza also gained valuable experience as an Engineer Intern at IPC Car Terminal, where they assisted the Civil Engineering division in construction planning and data processing related to port operations, supply chain, and business strategy.

Overall, Zalza Puspita Arum has extensive experience in business development, market research, product marketing, digital account management, marketing specialist roles, content writing, and engineering internships.

Zalza Puspita Arum has a diverse education history. In 2022, they attended RevoU and earned a degree in Full Stack Product Management. Prior to that, from 2016 to 2020, Zalza pursued their Bachelor of Engineering in Ocean Engineering at the Institut Teknologi Bandung. In 2019, they also participated in a Summer School Exchange program at the same institution, focusing on Ocean and Environmental Engineering.

Aside from their formal education, Zalza has obtained several additional certifications. In 2023, they completed the "Entrepreneurship 1: Developing the Opportunity" course from Wharton Online. In 2021, they obtained a certification in "Digital Sales Learning" from Google Digital Garage. Additionally, they have a certification titled "Viral Marketing and How to Craft Contagious Content," although the specific details regarding when and where they obtained it are not provided.

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Timeline

  • Business Development | Market Research

    September, 2021 - present